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Strengthen strategy, 
inspire innovation

Equipping small- and medium-sized organisations with the insight to prosper, using approaches that are faster, cheaper, and create sustainable strengths

Image by Timon Studler

Why?

In a world where social, economic and technological trends have an integral influence over which businesses grow or decline, the voice of the customer is only one element of the intelligence needed to survive and prosper. While larger companies can invest in the people, tools, services and data to give them foresight, smaller companies often can't.  

And that's why x2yinsight are here to help.

What?

Enabling SMEs to strengthen strategies and inspire innovation and reduce risk by:

  • Orchestrating intelligence-gathering

  • Identifying trends that matter

  • Understanding the future implications

  • Generating and testing ideas to respond

  • Enhancing our clients' foresight capability

Benefits

Offering benefits that include but transcend research recommendations: 

  • Identify opportunities to risks for growth

  • Build stronger responses to trends

  • Harness your expert's internal expertise

  • Get tools & methods to manage the future

  • Build an internal learning culture

How?

What others say

Writing with Pen

MARTIN SQUIRES

DIRECTOR OF DATA
HOMESERVEUK

“Steve certainly has all the usual strengths you would absolutely expect and need from a senior researcher if you want to drive customer and consumer insights. What he brings in addition is an x factor...  you get a truly outstanding and innovative thinker”

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ANDREW JONES

CHIEF REVENUE OFFICER
TELXL

“Steve... is a rare find. His abilities in researching and presenting data based insight and analysis are totally enhanced by his experience in actually delivering Go to market and mature proposition planning... Steve's application to the job at hand, total commitment, flexibility and patience. An absolute joy to work with....”

Writing with Pen

DUNCAN MCARDLE

DIRECTOR OF STRATEGY
HOMESERVEUK

“Steve, and his team, provided invaluable support to the development of our strategies and propositions.  He enabled our Board to make informed choices of where we should compete in the marketplace, and invest our company assets and resources to deliver long-term growth”

Approach

The advice of "listen to your customer" is only going to get so far in today's complex, fast-changing and uncertain world. Businesses that are fast-growing, and also fast-declining, are being shaped by economic, social and technological trends and disruption within different markets, that are themselves evolving quickly. 

That's why customer-research is not enough to unlock sustainable innovation. Customer-analytics and social listening are also, by themselves. often unable to reveal opportunities and threats until its too late. While the consumer's voice is still important, getting foresight means looking wider and deeper: joining the dots of consumer behaviour, social, technological and economic trends, and learning valuable lessons from the past about how businesses thrive and fail.

Download the presentation to read more about our rationale, approach and services. 

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