Stephen PlimmerJan 1613 minBeyond stated intent: the 4Es driving customer-experienceMarketers, product managers and researchers know very well that customers will say they intend to buy one thing and often behave...
Stephen PlimmerDec 11, 202314 minPreparing for AI with the 'futures cone'2023 was the year that AI moved from trend reports to the mainstream economy. Every week has seemed to produce another key AI news story....
Stephen PlimmerOct 4, 20235 minAdvocating for dynamic capability strategies in turbulent timesWith business survival rates declining and SMBs often feeling like small boats on the turbulent waves of market forces, we reconsider the...
Stephen PlimmerSep 5, 20237 minThe economic outlook, and antidote for SMBsThere is no sugar-coating it: the economic outlook for the next 1-2 years is not great as we collectively tackle the legacy of COVID and...