Stephen Plimmer
Beyond stated intent: the 4Es driving customer-experience
Marketers, product managers and researchers know very well that customers will say they intend to buy one thing and often behave...
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Stephen Plimmer
- Dec 11, 2023
- 14 min
Preparing for AI with the 'futures cone'
2023 was the year that AI moved from trend reports to the mainstream economy. Every week has seemed to produce another key AI news story....
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Stephen Plimmer
- Oct 4, 2023
- 5 min
Advocating for dynamic capability strategies in turbulent times
With business survival rates declining and SMBs often feeling like small boats on the turbulent waves of market forces, we reconsider the...
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Stephen Plimmer
- Sep 5, 2023
- 7 min
The economic outlook, and antidote for SMBs
There is no sugar-coating it: the economic outlook for the next 1-2 years is not great as we collectively tackle the legacy of COVID and...
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Stephen Plimmer
- Jul 25, 2023
- 9 min
Signals for SMEs: Indicators on Net Zero from 2023 thus far
Already by July, 2023 promises to be a critical year for Net Zero. Several conditions are prevailing to support an acceleration in...
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Stephen Plimmer
- Jul 19, 2023
- 3 min
Nearly-free sources of new innovation ideas
While there are countless market research methods, ranging from simple surveys to advanced measurements of consumers’ brain waves in the...
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Stephen Plimmer
- Jul 19, 2023
- 7 min
Foresight research for SMEs: the 'what', 'when', 'how', & 'so-what'
Foresight and scenario studies can seem daunting, complex and so their value unclear. This is particularly the case for SMEs with...
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Stephen Plimmer
- Jul 12, 2023
- 7 min
The direction of travel for Insight
Technology is having a significant effect on the market and customer insight industry and the practices within organisations. AI is one...
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Stephen Plimmer
- Jun 23, 2023
- 11 min
AI: 5 takeouts for SMEs from Digital Catapult’s AI in Communication Event
After around 80 years of incubation and development, Generative AI has emerged in 2023 as not only the most disruptive technology of the...
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Stephen Plimmer
- Jun 15, 2023
- 12 min
Proposing our 10 dimensions of a business' "future-readiness"
What makes a business more ready and resilient for the future, and the changes that could happen in their market environment, which are...
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Stephen Plimmer
- Jun 9, 2023
- 3 min
Six questions to promote foresight creation in SMEs
There are many ways to look at why some businesses perform better than others. While there are good arguments for lots of different...
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Stephen Plimmer
- May 14, 2023
- 7 min
Small Data in a Big Data world
If you enjoy contrarians, then you might well enjoy the idea of “Small Data” proposed by Martin Lindstrom. In a world of Big Data, we...
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Stephen Plimmer
- Apr 11, 2023
- 7 min
Is it time employees had a personal Tech and AI strategy?
The pace at which IT and digital technology have advanced over recent decades is astounding. There is no immediate prospect of this...
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Stephen Plimmer
- Apr 10, 2023
- 5 min
Places to start looking for early signs of business failure
It might seem a little morbid to dwell on business failure. However, there can also be some comfort in knowing that you are helping your...
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Stephen Plimmer
- Apr 9, 2023
- 8 min
How foresight complements business-planning
In this post, a foresight study is proposed to be a natural complement to a business planning process and forecast. It helps to surface...
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