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Beyond stated intent: the 4Es driving customer-experience
Marketers, product managers and researchers know very well that customers will say they intend to buy one thing and often behave...
Stephen Plimmer
Jan 16, 202413 min read
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Preparing for AI with the 'futures cone'
2023 was the year that AI moved from trend reports to the mainstream economy. Every week has seemed to produce another key AI news story....
Stephen Plimmer
Dec 11, 202314 min read
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Advocating for dynamic capability strategies in turbulent times
With business survival rates declining and SMBs often feeling like small boats on the turbulent waves of market forces, we reconsider the...
Stephen Plimmer
Oct 4, 20235 min read
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The economic outlook, and antidote for SMBs
There is no sugar-coating it: the economic outlook for the next 1-2 years is not great as we collectively tackle the legacy of COVID and...
Stephen Plimmer
Sep 5, 20237 min read
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