Marketers, product managers and researchers know very well that customers will say they intend to buy one thing and often behave...

2023 was the year that AI moved from trend reports to the mainstream economy. Every week has seemed to produce another key AI news story....

With business survival rates declining and SMBs often feeling like small boats on the turbulent waves of market forces, we reconsider the...

There is no sugar-coating it: the economic outlook for the next 1-2 years is not great as we collectively tackle the legacy of COVID and...

Already by July, 2023 promises to be a critical year for Net Zero. Several conditions are prevailing to support an acceleration in...

While there are countless market research methods, ranging from simple surveys to advanced measurements of consumers’ brain waves in the...

Foresight and scenario studies can seem daunting, complex and so their value unclear. This is particularly the case for SMEs with...

Technology is having a significant effect on the market and customer insight industry and the practices within organisations. AI is one...

After around 80 years of incubation and development, Generative AI has emerged in 2023 as not only the most disruptive technology of the...

What makes a business more ready and resilient for the future, and the changes that could happen in their market environment, which are...

There are many ways to look at why some businesses perform better than others. While there are good arguments for lots of different...

If you enjoy contrarians, then you might well enjoy the idea of “Small Data” proposed by Martin Lindstrom. In a world of Big Data, we...

The pace at which IT and digital technology have advanced over recent decades is astounding. There is no immediate prospect of this...

It might seem a little morbid to dwell on business failure. However, there can also be some comfort in knowing that you are helping your...

In this post, a foresight study is proposed to be a natural complement to a business planning process and forecast. It helps to surface...