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Trends

Trends are important because of their integral influence over which businesses are created, grow, decline or die: So, how many will be important to you? How many are you considering and planning for?

This section contains examples of some prominent trends of our time across some of the 15 dimensions we consider about the UK consumer-citizen: a "checklist" for businesses to motivate a deeper look at areas representing missed opportunities and threats. Examples are provided for each trend of the businesses, products or projects that are emerging or succeeding while being aligned with the trend.

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About trends

Trends can operate on different scales and be at different points of maturity, ranging from the early spread of new ideas to the rise of ever-more popular brands or product categories. Read more

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10 UK population trends

Here we describe 10 of the most prominent trends related to  one of these: "People" i.e. the composition of our population. Download the presentation

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8 Global mega trends

Mega trends are multi-facetted, affect most people on the planet and are set to influence us for decades more to come. Out of these comes a myriad of political, economic, social, cultural and technological forces. Download our guide.

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6 digital horsemen of the ap...

We truly are at an unprecedented rate of technological change. Much of this is being driven by a handful of technology families. We look at where they've reached and how they can evolve further. Read more

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10 UK consumer behaviour trends

One of the 15 dimensions we look at the profile the changing UK consumer: attitudes, choices and behaviours  Download the presentation

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10 UK media consumption trends

Here we describe 10 prominent trends related to media consumption. Download the presentation

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10 UK health + wellbeing trends

Here we describe 10 prominent trends related to peoples'' health and wellbeing. Download the presentation

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10 UK worklife trends

Here we describe 10 prominent trends related to the attitudes and choices related to our work lives and career choices  Download the presentation

More trends coming soon!....

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10 UK financial trends

Here we describe 10 prominent trends related to how people are saving, spending and investing and the state of their finances. Download the presentation

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10 AI trends

Here are 10 trends related to the rapid rise in Artificial Intelligence. Download the presentation.

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10 UK house and home trends

Here we describe 10 prominent trends related to the places we live: and how we are moving, changing and improving our living environments. Download the presentation 

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10 UK personal technology trends

Here we describe 10 prominent trends related to the the technologies we own, and the attitudes we have to those that are emerging.

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10 UK leisure time trends

Here we describe 10 prominent trends related to how people are spending their leisure time

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10 UK education + learning trends

Here we describe 10 prominent trends related to education, learning and development - including both in childhood and adulthood.

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10 UK relationship trends

Here we describe 10 prominent trends related to the the relationships that people form in life - families, friendship, work, communities and via social networks.

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10 UK values and attitudes

Here we describe 10 prominent trends related to social attitudes and values and how they are changing within a global context. Download the presentation.

Start navigating!

Would you like to identify and interpret the trends affecting your own business? Reach out to start a discussion about ways that we can help.

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