Sustain
Once you have spotted new or potential trends and developed new assumptions about your future, you will need to maintain vigilance. Maintaining foresight can be done with a range of (cost-effective) tools and routines. Working with you, we build a plan to build and sustain foresight while including the sources that you can use.
Modules
Plan*
Via stakeholder interviews and benchmarking, determine suitable routines and tools to develop foresight and the ability to adapt, given your market context and resources.
Track*
If struggling for internal resources or wanting an external perspective, we can provide a tailored periodic (usually quarterly) report with salient developments
* Denotes option can be bought as a standalone project.
Benefits
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Increase your organisation's ability to spot and adapt to changing business environments
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Adapt earlier to new consumer developments and expectations.
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Recognise, earlier, emerging best-practices or innovations.
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Retain and develop an objective "outside in" perspective to challenge internal narratives.
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Increasingly build an internal capability for customer-centric innovation.